Future Of The Sport

Developments are already in place for future strategies to be put in place when moving the sport forward. Moving forward, governing bodies should look to utilise social media further and embrace the media outlets they have at their disposal to their full potentials. This will allow for messages to be spread more widely and in a positive manner. In doing so, this will provide support to clubs in communities that will help provide opportunities to attract more people to join the sport.

At the moment there is a development of communications in place to provide effective plans that will use a range of channels and technologies. This will create better communications with clubs, associations and individuals while continuing to have further engagement with the press and media to reinforce positive changes within the sport.

Further consideration is being given to establish strong partnerships with national, UK and international partners to pursue closer working relationships with all agencies to further the aims set out by the governing bodies of the sport. By working collaboratively where possible this will help attain the right balance of local and national engagement. This will include securing appropriate individuals at all levels of bowls agencies to ensure the correct strategies are put in place to move the sport forward.

In relation to marketing the game, development of a clear and affordable marketing plan will ensure that from a business aspect the sport can move forward and create further funding for the future. Consideration will be given to competition rules as well as the barriers of the sport, to help enforce the creation of a positive image of the sport. All areas in the strategic plan of the development of the sport, will be treated appropriately with ongoing feedback being use advantageously.

In conclusion, the future of the sport looks seemingly positive especially with junior sections increasing in size year by year. With the continual development of social media channels, this number will only increase moving forward with more and more youth being exposed to the promotion of the sport.

This will help retire the old fashioned outlook that the sport has who feel they currently control the sport, although as times change this is beginning to change on a wider scale. Bringing in a youthful perspective will help to move the image of the sport forward, include more youthful sponsors of the game. The general consensus is that the right movements and developments are in place to allow this to happen, it is only matter of time before the positive results come for the sport of lawn bowls.

Stay tuned for my next blog.